# Customize Exchange {% hint style="info" %} 📺 Watch on Youtube!: [Rebranding & Customization](https://www.youtube.com/watch?v=NLlPZHG8Uys) {% endhint %} One of the most important steps when crafting your exchange is to apply your own branding. This goes from the simple- logo, icons, content, and color themes- to more complex tasks like new functionality or more significant front-end changes. Fortunately, the good news is that the HollaEx Kit is very customizable and you can achieve most ideas you have in mind. There are three main ways to customize your exchange, ranging in their complexity to implement: * [Admin Tools (*Enter edit mode*)](/how-tos/customize-exchange/browser-tools.md) (Simple to implement) * [Plugins](/plugins/use-plugins.md) (Requires developers to implement) * [Forked Repo](/how-tos/customize-exchange/forked-repo.md) (Requires developers to implement) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hollaex.com/how-tos/customize-exchange.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.