# Customize Exchange

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📺 Watch on Youtube!: [Rebranding & Customization](https://www.youtube.com/watch?v=NLlPZHG8Uys)
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One of the most important steps when crafting your exchange is to apply your own branding. This goes from the simple- logo, icons, content, and color themes- to more complex tasks like new functionality or more significant front-end changes.  

Fortunately, the good news is that the HollaEx Kit is very customizable and you can achieve most ideas you have in mind. 

There are three main ways to customize your exchange, ranging in their complexity to implement:

* [Admin Tools (*Enter edit mode*)](https://docs.hollaex.com/how-tos/customize-exchange/browser-tools) (Simple to implement)
* [Plugins](https://docs.hollaex.com/plugins) (Requires developers to implement)
* [Forked Repo](https://docs.hollaex.com/how-tos/customize-exchange/forked-repo) (Requires developers to implement)